Writing Samples:
Media and Message 

For this news release, I assumed the role of Netflix Inc.'s senior public relations person and created a mock news release to announce the company's new hire for a leadership position. 

I created an audience persona for a mock company, Warm Chills, to help my U.S.-based company succeed with its intended targeted audience. The audience persona that I based this assignment on is a 21-year-old college student. 

This assignment tasked me with developing an effective messaging strategy for the Whitford Innovation Company's newest invention, Warm Chills. This messaging strategy targets the intended audience through paid, earned, shared, and owned channels.

 I wrote a fact sheet for a piece of news about my chosen U.S.-based company. The fact sheet was composed of Netflix Inc.'s partnership with Ubisoft in an effort to create three new mobile games.

This assignment called for a research analysis of a U.S.-based company's diversity and inclusion initiatives. I created a PowerPoint presentation including Netflix Inc.'s strategies and goals, for example, its Fund for Creative Equity. 

For this assignment, I wrote a mock email pitch to a journalist to leverage a current event where my organization could get its voice into the story. I wrote my pitch to a New York Times journalist, interesting them in an exclusive interview with Netflix Inc.'s Pablo Perez de Rosso, vice president of strategy, planning, and analysis. 

This assignment called for creating 7-10 talking points that would be presented in a mock media briefing. For this mock media briefing, I assumed the role of CEO and founder of a pet supplies brand that was acquiring a pet food brand. 

I wrote an op-ed supporting a cause. I chose to write about the importance of mental health awareness in the United States.